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TECH-E ARCHIVE

January/February 2005                                                                         
Issue 15                                         

Technical advances for members of Outdoor Writers Association of America

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FEATURES

The RAW Facts about Digital Image Formats
Revisiting the JPG vs. RAW Dilemma

                    By Bill Becher

TIPS
    Search Engine Tips for Journalists
    Must-have Graphics Hardware
    Stock Portals
    Just Say No ... to Junk Mail

EMERGING NEWS
     SCI Foundation Has Tsunami Relief Fund    
    Reserve Rooms Online for Madison
    Outdoor News Bulletin
    Tongass National Forest Report Online
    Endangered Species Pledge

ASK DR. WOODKNOT
    Selling Editors on Digital Photos


Update Your Online Directory Listing!
OWAA headquarters encourages you to review and update your Online Directory listing today. If youre not registered or unsure how to update your listing, contact Member Services Manager Myra Gray.



The RAW Facts about Digital Image Formats

Revisiting the JPG vs. RAW Dilemma

By Bill Becher

While JPG files work for some projects, many professional photographers prefer to shoot with RAW images. This piece is a response to “The Truth about JPGs: How to Make the Most of Digital Image Files” by Michael Furtman, in the September/October Tech-E-Letter. I prefer using RAW files to JPGs. Here is a summary of reasons why I choose to use RAW:

JPG Problems:

* JPG looses data from compression, even at highest-quality settings.

* The RAW converter in the camera uses less computing resources than are available on a
     laptop or desktop computer.

* Tonal corrections, color processing, sharpening and white balance all are set in the camera
     when shooting JPG, which can limit the ability to change these later without degrading the
     image.

* Only 8-bit color information is used in JPG (256 brightness levels), even if the camera is
     recording 12 or 14 bits.

RAW Advantages:

* No image data is discarded.

* The original image is retained, so different procession methods can be applied without
     degrading the original image.

* 16-bit TIF images can be produced. Even if you're not taking advantage of this, processing
     eliminates data from clipping. Starting with more data is better, especially if you have to
     make corrections in exposure after the fact.

* Color balance, saturation, tonal balance, exposure correction and sharpening can be processed
     after the fact with more powerful conversion programs and more sophisticated algorithms on
     your computer.

* Improved RAW conversion software can be applied to old RAW files for better images.

* The cost of memory cards (down to 100 bucks after rebate for a gig) and increasing speed
     (80X for pro cards) means larger file sizes is becoming a non-issue.

Some refer to RAW images as digital negatives. A better analogy would be to unprocessed, exposed film. The RAW conversion process develops the image, except, unlike with film, you can redevelop the image using different software "chemicals" to achieve different results. I use JPG extensively for newspaper work, but, in my opinion, RAW is the only way to go for images destined for magazines.

An OWAA member since 2001, Bill Becher, becher.com specializes in outdoor and adventure travel writing and photography and is a member of Outdoor Writers Association of California and Press Photographers Association of Greater Los Angeles.

Have a tech question? Send it in. OWAA’s Technology Committee will answer it.

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Search Engine Tips for Journalists

Bill Dedman offers thousands of free research tools for journalists, as well as down-to-earth search advice on his Web site. His section on search engine strategy and syntax includes 10 strategies for online searching. Number three, for example, says to forget keywords and envision the result. Most of the entries on the site involve journalism education and training, particularly in computer-assisted reporting.

Eileen King



Must-have Graphics Hardware


Your computer has become your darkroom, and it needs to be fast. The graphics card is the heart of it all. What do you need?

* Shared graphics memory (Intel Extreme, etc.) steals a portion of your system memory for 
     graphics display. It is inadequate for digital manipulation;
* PCI graphics cards are the slowest of the dedicated graphics controllers but still better than
     shared;
* AGP graphics cards were, until recently, the best and fastest, and they still are a good choice,
     especially for upgrades;
* PCI Express is the latest, fastest graphics card and a great choice, but it is not suitable for
     upgrades because it requires a different motherboard. Order it on your new computer.

How much graphics memory do you need? The more, the better. At least 64 megabytes (MB) is necessary, but I'd suggest either 128 MB or 256 MB. Like all things computer related, the faster it is, the more expensive the price. Right now, 128 MB seems to be the best value.

Michael Furtman
www.michaelfurtman.com



Stock Portals

A new business model for stock photographers are stock photo portals. They are different than traditional stock agencies in that the photographer does most of the work, submitting captioning and key wording. UK-based Alamay is one such portal. Alamy is more liberal in accepting images from photographers than traditional stock agencies.

My experience so far has resulted in slow sales, but, as buyers become more familiar with this type of marketing group, sales might improve. If you have digital files that fit their specifications, it may open an additional source of income – nothing ventured, nothing gained!

Doug Wilson
www.dougwilsonphoto.com

 

Just Say No ... to Junk Mail

To reduce junk mail, cut down on waste and save a few trees, follow these easy steps:

1. Most companies offering pre-approved credit cards and insurance use lists from major credit bureaus. To have your name removed from these mailing lists, make a phone call (888-567-8688) or do it online.

2. The Direct Marketing Association represents many mail-order sales companies and estimates that listing your name with its mail preference service should stop 75 percent of all national mailings. Send a postcard with your name, address and signature to Mail Preference Service, Direct Marketing Association, P.O. Box 643, Carmel, NY 10512 or download the online form.

Katie McKalip

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SCI Foundation Has Tsunami Relief Fund

Safari Club International (SCI) Foundation has launched Tsunami Disaster Relief Fund ‘04, a humanitarian effort by which sportsmen may do their part in helping the victims of Southeast Asia’s recent tsunami disaster. “The SCI Foundation has already hand-delivered $50,000 to USA Freedom Corps advocated by former U.S. Presidents George H. W. Bush and Bill Clinton,” said John R. Monson, SCI Foundation president, “The SCI Foundation is now accepting immediate donations for tsunami relief through the mail or its online resource.” Mail donations to SCI
Foundation Tsunami Relief Fund, 4800 W. Gates Pass Rd., Tucson, AZ 85745; or donate online at the SCI Foundation Web site and the SCI site.

Mike Schwiebert


Reserve Rooms Online for Madison Conference


Make planning to attend the 2005 OWAA conference easier by reserving your hotel room online! The Madison Marriott West is this year’s headquarters hotel. Look to the right side of its home page for “Check Rates and Availability” and select the nights you wish to reserve. Enter the group code “xowxowa” then click “Find.” You also can make reservations by phone; call 800-228-9290. Don't forget to visit OWAA's Madison site for up-to-date information on this year's conference.


Outdoor News Bulletin

The Wildlife Management Institute (WMI) is making its monthly Outdoor News Bulletin available electronically and at no charge to members of OWAA who do not already receive it. The award-winning Outdoor News Bulletin has been produced by WMI since 1947. To subscribe, send your e-mail address to onb@wildlifemgt.org. (WMI mailing lists are never used for other purposes, lent or sold.) For more information on WMI, visit its Web site.

Richard E. McCabe


Tongass National Forest Report Online


The Tongass National Forest recently released its annual Monitoring and Evaluation Report for fiscal 2003. The report is a summary of forest-wide monitoring programs. Tongass resource specialists gather results of monitoring efforts throughout the forest into the report, which addresses areas such as air quality, biodiversity, fish habitat, heritage resources, recreation and tourism, wildlife, soil and water and more. “It’s a new, more compact version,” said Tongass National Forest Planning Staff Officer Larry Lunde. “An executive summary highlights forest programs in 2003. A compact disc is also part of this year’s report. We hope these products,
along with the Web-based access to the report, provides accessible, user-friendly avenues to learn more about the monitoring process and how it meshes with products and processes outlined in the Forest Plan.” For a copy of the report, contact Sue Jennings at 907-723-0477, or read the report online.

Kent Cummins


Endangered Species Pledge


The Unified Endangered Species Campaign, designed to support the efforts of hundreds of non-profit organizations working on Endangered Species issues, is a collaborative effort of six groups committed to preserving America's natural heritage: The Center for Biological Diversity, Earthjustice, Endangered Species Coalition, National Wildlife Federation, Natural Resources Defense Council and The Sierra Club. The group has initiated the Endangered Species Act Legacy pledge. Thousands of signatures show that Americans are committed to leaving a clean and biologically diverse planet for future generations.

April Croft

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Meet Dr. WoodKnot

JohnHongBWWEB.jpg_copy.gif (40724 bytes)Lost as an infant in an old-growth forest, Dr. P.C. Woodknot (a.k.a. John Hong) was raised by a vegetarian wolf commune until age 10. Discovered by a band of barefoot hikers and returned to the awkward bosom of humankind, he grew up in an organic, high-tech household, and the rest, as we all know, is histrionic. If you have a question for Dr. Woodknot, submit it via the Tech-E-Letter feedback form

Selling Editors on Digital Photos

Dear Dr. R.U. KnotWood,

At the 2004 OWAA conference, I attended the "Meet the Editors" panel and learned a lot. One topic involved submitting images. Some of the editors said they don't like digital images because they are not as easy and quick to review as transparencies. Some of them complained that the process of opening and viewing images was too slow! The last word was the suggestion to include thumbnail image sheets with your CD submissions.

I was disappointed to hear that because my image-viewing software, ACDSee Classic, previews images to look like they are on a light table. If I load an image CD, it displays as many thumbnails as will fit on screen. I can click the one I want, and it displays full screen. With a single mouse click, I can move forward or backward to see other images full screen. It is quick and easy.

I wanted to raise my hand and tell the panelists to get with the new millennium, but I figured they'd get offended and never buy any stories from me. Then I'd be stuck staying in another shady motel at this year’s OWAA conference. So I kept my hand down and mouth shut.

How about you address this issue, Dr. Knotwood, and then they'll be annoyed and offended by you?

Signed,
Fowl Diplomat

Dr. WoodKnot replies:

Dear Foul Diploma,

You raise a good point. I better get my fanny perpendicular in gear and start pimpin’ more stories or I'll be stuck in a shady motel, too. Wanna share a room?

I hate to disappoint you, but no way am I going to offend or annoy any editors by telling them to use ACDSee.com or Thumbs Plus. Both of these companies started as image-viewer vendors, have seen much success and now sell bloated “image management” software. ACDSee still sells its fast, simple classic version for $35, while its newest version costs $50-80. Thumbs Plus costs about the same, although it doesn't seem to sell a "classic" version. (BTW, check out oldversion.com to find some oldie-but-goodie software.)

I'm thinking my next image viewer will be from IRFANView.com – its product is still lean and mean. It’s free for non-commercial users and costs $12 for commerical users. Heck, even Adobe, which I would not call lean or mean, has a $50 image viewer (Album 2.0), and the latest Photoshop version has a "not widely mentioned" preview function that comes close to presenting thumbnails in the "light table" metaphor.

JASC Software includes a good image viewer in its Album 5 Deluxe product, which sells for $45 download, $49 boxed. FYI, if you are fed up with high prices for Adobe products, look at JASC.com. The Jasc Paint Ship 9.0 ($130) goes head to head with Adobe Photoshop CS ($650) at one-fifth the price. You’ll see similar savings on its other graphics software. All these outfits have free, downloadable demo versions.

Sorry, Foul, I won't be prodding editors who prefer slides and who don't worry as much as we do about slides getting lost, mixed up or safely returned to us in a timely manner.

Good Day!
Dr. P.C. WoodKnot

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Questions/Comments: Let the editor know what you think of OWAAs Tech-E-Letter.


Editorial Guidelines for OWAAs Tech-E-Letter: OWAA welcomes your submissions of features
(500 words or less), tips (150 words or less) and emerging news (50 words or less).
E-mail your articles or story ideas to Tech-E-Letter Editor Katie McKalip.   


Technology Committee:

Chair: Michael Furtman

Members: John L. Beath, Bill Becher, Scott Brown, Jeff Carpenter, Eric Hansen,
John Hong, Tes Randle Jolly, Bob Knopf, Marty Malin, Kevin Rhoades,
Katie McKalip, Brett Pauly, Chase Swift, Mike Walker, Doug Wilson 


OWAA Staff:

Executive Director, Kevin Rhoades
Tech-E-Letter, OU Editor, Katie McKalip
Member Services Manager, Myra Gray
Administrative Assistant, Dawn Biery
Intern, Jesse Nation-Ames


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